Bhima celebrated Akshayatrithiya on April 28 th and 29 th . We have offered special and attractive discounts on gold, diamond and silver purchased. Akshayatrithiya is an auspicious day for Hindus and they purchase gold and inaugurate new ventures, as it is an auspicious day. People buy Lakshmi-inscribed gold coins, gold bars with pictures of gods and goddesses embossed on it, and also gold jewellery. The word Akshaya in Sanskrit means never diminishing. It is believed that the day of Akshayatritiya brings good luck and fortune to one’s life.