Mother’s Day is celebrated in UAE on 21st March. The BHIMA Mother’s Day campaign was held between16th – 21st March 2017. Mother makes our world beautiful; to celebrate the day BHIMA had special diamond collections in all showrooms, entwining the mother – child emotions in products. The products on sale were a perfect gift to make the day beautiful for one’s mother.     As part of Mother’s day celebration a drawing competition was held among BHIMA employees.